In support of technology week, we plan to publish a daily video from June 30 to July 4 to assist wineries in understanding and implementing best practices with their online presence and marketing activities. Planned topics include effective website strategies, search engine optimization, leveraging mobile devices and wine club customization. The goal is to provide informative content that can be used by any winery, regardless of their technology platform. The videos will be on…Continue
Added by Ron Kreutzer on June 25, 2014 at 1:47pm — No Comments
A prospective winery client recently asked us about a statement we have in the services pages of our website that talks about us cancelling our agreement if we find that a client is too high maintenance. We'd forgotten we'd added that to the website two years ago after we had to cancel a client who was blaming us for all their problems and sucking 20% of our entire support effort.
I've been told that I have an attitude when I have to work with stupid people. I consider it more of a…Continue
Added by Ron Kreutzer on February 20, 2014 at 2:32pm — No Comments
We think our winery-specific enterprise content management system is intuitive and easy-to-use (and our clients confirm this), however we weren't satisfied with our clients having to remember where to go in the content management system to make a change to a web page. All of our winery clients that use our website services can now display their website, navigate to the page needing revision, and make the revision directly on the web page using our easy-to-use content editing tools.…Continue
Added by Ron Kreutzer on October 11, 2013 at 11:28am — No Comments
A responsive website is one that can alter the presentation (design) based on the screen resolution of the device on which it is viewed. A non-responsive design displays the same web page to a visitor if they are viewing it on a desktop, tablet or smartphone. On smaller screens, the web page is typically scaled down so small that the text is unreadable.
Back in 2005, WineWeb implemented cascading stylesheets (CSS) to control the entire design of a winery website. This separation of…Continue
Added by Ron Kreutzer on August 21, 2013 at 10:22am — No Comments
A winery can create and manage loyalty clubs and add loyalty parameters to any wine club. You can setup programs to reward your loyal customers based on their purchases or longevity in a club.
In developing the loyalty program functions, WineWeb looked at programs from airlines, office supply stores, grocery stores and department stores, as well as ideas from our clients, and integrated a robust set of features appropriate to wineries. It's flexible so you can use as few or as many…Continue
Added by Ron Kreutzer on June 25, 2013 at 2:07pm — No Comments
We thought that the discount/promotion code features in our e-commerce and point-of-sale services were quite robust, with multiple types of discount methods, effective dates, cumulative discount options, minimum purchase requirements and specific item selection. However over the past few months, several of our winery clients have asked us for more…Continue
Added by Ron Kreutzer on October 5, 2012 at 9:38am — No Comments
We've moved the blog and discussion forum to a new platform. There's many more features with this social network platform, and we're excited to learn about them with you. More information to come later as we continue to explore this tool. But for now, please sign up and invite your friends.
Added by Ron Kreutzer on May 27, 2012 at 2:08pm — No Comments
We just released flavor profiles on WineWeb.com. After several months in development, we are so happy to get this live. We think this will be HUGE!
WineWeb's wine flavor profiles are a way to quantify the flavors (aromas & tastes) in a wine, to allow consumers to find wines by flavor and to find wines matching the flavors of another wine. We've identified over 240 flavors through considerable research from numerous wine tasting authorities and references. We've grouped these…Continue
Added by Ron Kreutzer on October 11, 2011 at 1:00pm — No Comments
We released this enhancement in July. I just saw a blog post that made it on one of the wine industry news feeds, suggesting a portion of this as a great idea. Glad to see that we are ahead of the curve again.
WineWeb understands that QR Codes are about more than printing a code, and has integrated the generation and management of QR Codes into its service offerings. As QR Codes can have a long life, especially if printed on a wine bottle label, a winery needs to have a strategy to…Continue
Added by Ron Kreutzer on September 16, 2011 at 3:30pm — No Comments
One of our clients a long time ago remarked that our enhancements were like gifts each month. Well then, here's a big package.
All of our winery clients who use our website, e-commerce or POS services can now generate QR Codes for each of their wines. As I've said in a previous blog post on , the underlying URL for the QR Code should be short to allow for easy scanning, so we shorten it using our own short domain (ww8.co). And finally, what good is a QR Code if it doesn't display…Continue
Added by Ron Kreutzer on September 8, 2011 at 3:30pm — No Comments
Many wineries are looking at how best to present their company and wines to the increasing number of people accessing content through their smartphones. Now, with the increased use of QR Codes for wines, it becomes more important to have a mobile strategy for your winery. So the question we get asked frequently is whether to create a mobile app or a mobile website.
First, the similarities. Both a mobile app and a mobile website display content formatted to the small screen of a mobile…Continue
Added by Ron Kreutzer on August 24, 2011 at 3:30pm — No Comments
There's been a lot of chatter of late about whether to use a URL shortener service to reduce the length of the URL (web page address) that is used in a QR Code. Opponents of shortening usually say that the shortened URLs aren't friendly enough. Here's my take.
Many QR Code scanning apps for your mobile device automatically translate the shortened URL into the friendly version, so the visitor can see where they are going before launching their web browser.
QR Codes can handle up…Continue
Added by Ron Kreutzer on August 9, 2011 at 3:30pm — No Comments
Here's an example of how changes are made to the WineWeb services, and why I love what I do. Sunday morning I get an email from Steve L., one of our winery clients, asking some questions about how members can customize their wine shipments. One of the questions was why the system would let a club member customize their shipment with less expensive wines that totaled to less than the minimum price of the wine club. When I responded that the club price range was used only for display purposes…Continue
Added by Ron Kreutzer on August 2, 2011 at 3:30pm — No Comments
On July 1st, New Mexico became a permit state for direct wine shipments to consumers. It was the last state to change from the reciprocity law, which was invalidated by the U.S. Supreme Court in 2005 (Granholm v. Heald). While most other states moved to a permit system within a couple of years after that decision, it took our (I live in NM) legislature over 5 years to get a law in place. So with that extra time, did we get a good law?
First, some background. Before the legislative…Continue
Added by Ron Kreutzer on July 6, 2011 at 3:30pm — No Comments
In case you missed the ShipCompliant conference earlier this week, Wines & Vines published an article with links to the presentation and slides. Some interesting items from the presentation on the trends in direct wine shipments were:
When Maryland becomes a direct shipping permit state tomorrow, it comes with a twist on sales tax calculations. My understanding is that to get the wine shipping law passed, the legislators raised the sales tax on wine shipments to 9%. All well and good, but if a winery ships a bottle of wine, a corkscrew and a bottle of olive oil to a Maryland consumer, their e-commerce software must calculate sales tax at three levels: 9% on the wine, 6% on the merchandise and 0% on the food item. As a…Continue
Added by Ron Kreutzer on June 30, 2011 at 3:30pm — No Comments
According to research published in an article entitled Why Merchants Need to Board the Mcommerce Train, a majority of customers are more likely to buy from retailers with a mobile specific site. It also quotes a survey stating that 2/3 of customers perfer shopping on the mobile web versus through apps.
Does your winery have a mobile version of its website? Is the mobile site…Continue
Added by Ron Kreutzer on June 1, 2011 at 3:30pm — No Comments
The Retail Bulletin posted a good article on the effects of sending an email to a potential customer after they abandon their online shopping cart. Their research shows a 12% conversion rate on these emails. That's good to hear as WineWeb has been offering this feature as part of the e-commerce service since 2006. The article states that only 13% of online…Continue
Added by Ron Kreutzer on April 7, 2011 at 3:30pm — No Comments
We attended the Direct-to-Consumer Symposium in Santa Rosa on Wednesday and had a booth in the trade show. I attended most of the sessions and came away with a lot of information and some good ideas on where to focus our technology enhancements in the coming months. The conference was well-attended, but in case you weren't able to attend, here are some of the notes I took.
From the keynote with Marc Andre Roy from American Express, their analysis of consumer spending found that…
Added by Ron Kreutzer on January 21, 2011 at 3:30pm — No Comments
We just released a new beta version of the POS service. The major new benefit of this version is the ability to store transactions locally, if your Internet connection is lost, then synchronize the transactions once the connection has been restored. This version also further improves performance by caching many of the pages locally on the user's computer, and it leverages the component-based environment used in the website e-commerce, mobile e-commerce and Facebook e-commerce…Continue
Added by Ron Kreutzer on January 17, 2011 at 3:30pm — No Comments